Amazon Listing, Inventory and Order Management
Orbitra connects to your Amazon Seller Central account through Amazon’s Selling Partner API, under an authorisation you grant and can withdraw. It publishes your catalog to Amazon, keeps price and stock aligned with your other channels, retrieves the resulting orders, and produces the labels and documentation needed to ship them.
Where the Amazon integration stands today
| Capability | SP-API role | Status |
|---|---|---|
| Catalog and product type schema validation | Product Listing | Live |
| Listing creation and updates | Product Listing | Live |
| Price synchronisation | Pricing | Live |
| Inventory synchronisation and order retrieval | Inventory and Order Management | Live |
| Buy Shipping label purchase and buyer address handling | Direct-to-Consumer Shipping | Live |
How the connection works
Orbitra appears in Amazon’s own authorisation flow: you approve the connection from inside Seller Central and Amazon issues a scoped token. We never ask for your Amazon username or password, and you can withdraw access in Seller Central at any time — access stops immediately and your Amazon data is deleted on the schedule in our Privacy Policy.
Amazon connect under one Orbitra account, with marketplace identifier, regional endpoint, currency and locale applied as configuration rather than hard-coded. Every request, response and rejection is logged per listing, so when Amazon rejects an attribute you can see the reason rather than guessing.
Features, and the Amazon data each uses
Each feature below names the Selling Partner API role it depends on. We request only the roles these features need.
Product Listing
Orbitra publishes and maintains your Amazon listings from the same central catalog that feeds your other channels. Listings are validated locally against the live product type schema for the target marketplace before submission, so required attributes are corrected in the form rather than in a rejected feed. Category, condition, attributes, images, variations and identifiers are mapped once per template and applied across thousands of products, and updates propagate as your source catalog changes.
- Data used
- Product type definitions, catalog items, listing content, images, identifiers, submission and rejection detail
- Buyer personal information
- None
Pricing
Prices set on your source platform, or by a margin rule in your Amazon template, are pushed to Amazon and kept aligned — a change reaches Amazon within seconds of the event rather than waiting for a scheduled run, so the same product does not sit at two prices across your channels. Pricing Intelligence, our optional AI feature, flags listings priced below cost or on a thin margin; it is advisory and never changes a price without your approval.
- Data used
- Your own listing prices and fee data for the products you sell
- Buyer personal information
- None
Inventory and Order Management
One shared stock pool per SKU is reconciled across every channel you sell on, with reservation logic so a unit cannot sell twice. An order on Amazon lowers availability on eBay and every other connected marketplace within seconds, which is what prevents the oversell that becomes a cancellation and a defect. Orders are retrieved as Amazon notifies us and presented alongside your other channels, so you are not logging into each seller account separately.
- Data used
- Inventory levels, order identifiers, order items, quantities, status, fulfilment channel
- Buyer personal information
- Order-level data only; buyer details are retrieved separately, per order, at the point of shipping
- Data used
- FBA inventory position, shipment and fulfilment status, tracking numbers, carrier and despatch confirmation
- Buyer personal information
- None for FBA; for FBM, only the address data needed to despatch, handled under Direct-to-Consumer Shipping
Why Orbitra needs access to buyer information
A merchant-fulfilled order cannot be shipped without knowing where it is going. To buy postage from a carrier, print a label a courier will accept, and produce the packing documentation that goes in the box, the buyer’s name, delivery address and phone number are required — there is no version of merchant fulfilment that works without them.
What we do about that is limit it: no standing copy, fetched per order through a token scoped to that order, used only to get the parcel delivered, deleted 30 days after shipment, and never used for a second purpose.
What Orbitra does not do with Amazon data
These are hard limits, written into our Terms and enforced in the platform.
- We do not use Amazon information for marketing, advertising, retargeting or buyer profiling.
- We do not sell, rent or share it with data brokers, advertisers or any third party beyond the carriers and infrastructure providers needed to fulfil your order.
- We do not aggregate one seller’s Amazon data to produce insights or benchmarks for another seller or for our own research, and we do not use it to train machine-learning models serving other merchants.
- We do not contact your buyers.
- We do not copy buyer personal information into development, test or staging environments, and we do not retain it beyond 30 days after shipment.
Roles Orbitra does not request
We ask Amazon only for the access our shipped and in-development features need. We do not request, and do not hold, the following, because we offer no feature that uses them:
| Role we do not request | Why not |
|---|---|
| Brand Analytics | Orbitra provides no brand-level search, market-basket or demographic analytics |
| Selling Partner Insights | We offer no account-level performance analytics product |
| Tax Invoicing | We do not generate statutory tax invoices on your behalf |
| Tax Remittance | We do not calculate, collect or remit tax on your behalf |
If we build a feature needing one of these we will apply for that role then, describe it here first, and tell affected merchants before anything changes.
Is Orbitra affiliated with Amazon?
No. Orbitra is an independent software provider integrating through the public Selling Partner API. We are not endorsed by, partnered with, or acting as an agent of Amazon, and the Amazon name and logo belong to Amazon.